So today was a very long day, the beginning of a culmination of a lot of things job and masters related, and afterward my friend Kristy and I decided to get a beer at our favorite local drinking establishment, the Idle Hour, and call it a night.
Now, i visit the Idle two or three times a week for a beer, simply because they are "the purveyor of fine brews" and I often get a pint of Hop Rod or a bottle of Storm King for free. But this night was special and let me tell you why!
After sharing conversation and enjoying half of my Rogue Mocha Porter (which was pretty okay), a collared-shirt-khaki-wearing man approached Kristy and I, proclaiming, "Hi, I'm really sorry to interrupt, but I'm a representative from the Anheuser-Busch corporation and I would like to buy you both a beer."
Here are excerpts from the dialog that followed (based on my recollection, by the way):
(...= skip to the future, and italics=my thoughts during the conversation)
Me: Are you only offering Anheuser beers?
Anhesuer Busch: WELL, AB beers include bud, bud light, the michelobs, as well as the red hooks and shock top. The red hooks include an ESB and Longhammer IPA.
(Shock top is good, i've had it a couple times. Like a Blue Moon but a little better. Really really easy drinking)
M:I'd love to have a Longhammer.
AB: You got it! (Buys me a beer) (Sweet.)
...
M: So Budweiser is trying to get into the microbrew market?
AB: No, we're just affiliated with these companies like Red Hook. We don't want to be like the microbrews- we want to take their styles, like a porter, and make them "between the dotted-lines." You know, make more palatable beer (I can tell by your face that you knew you just said the wrong thing)
M: I hear you have a new beer called the Wild Blue. (This is for the blog and the kevster)
AB: Oh yeah, it's a great new beer. Higher ABV. Honestly it really appeals to the wine drinkers out there... that's really the type of beer it is. (I hope someone makes a good comment about that)
...
M:You mentioned you're promoting both an ESB and an IPA from Red Hook... Which one do you like better and why? (For the sake of my earlier blog post. I'm really putting this guy on the spot. I kinda of feel bad... He bought me a beer. But WHATEVER.)
AB: I like the IPA better because, dude, I'm an IPA guy! (Hey, ironically that's what I'm drinking!) In terms of the difference, well, I have a friend in New Hampshire who drinks ESBs (Cool, totally relevant, dude). ESBs are just grittier, you know?
M: Oh yeah, definitely. (NOT! Oooooooooooh.)
...
M: I just really like IPAs.
AB: Yeah, well we had like 12 microbreweries in the the Northeast making recipes for us, and there was this one called "Devil's Hand." It had tons of hops, you know? And it was great. Totally great. But it wasn't an IPA you know? It had, like ale character, but it it wasn't an IPA. It had a lot of hops.
M: Sounds really good (What are you talking about?)
AB: Yeah the best part was the tap handle though, it was like the devil's hand.
The end! There's a lot to comment about here, so please, go nuts!
Wednesday, April 23, 2008
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4 comments:
Did the rep shove his boobs in your face and give you a totally radical beer/football themed key chain? If not you didn't meet a real rep, you just met a totally awesome bro that just happens to be into sweet brews with tons of hops and that utterly indefinable ale character.
I don't think that poor man was expecting to find anyone who knew as much as you did about beer. Kudos for the blindside... and the free beer!
Lies
Likes flies
In my eyes
Make me cry
in my blueberry pie.
All right, I've calmed down a little bit. No, I haven't! I'm gonna go slam a 40 of Pinot Light. It may not be as gritty as the Shard-o-Nay, but my friend in Luxembourg really likes that one, so I guess it's okay.
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